Letter

Marie-Pier Desjardins
261 des Saules
Saint-Amable (Qc) J0L 1N0
1-450-922-5232
r4k33m@hotmail.com
Mister Nishida
President of Toshiba Corporation
Corporate Headquarters
191 McNabb Street
Markham (On) L3R 8H3

February 19th 2009

Mister Nishida,
My name is Marie-Pier Desjardins and I studied at Collège Édouard-Montpetit in technical desktop and Hypermedia during three years. I would like to work for your company, because I find it rewarding to work for the most powerful company in the world that I admire since my entry to the College. I also like the fact that everything you produce becomes popular. I would be ready to occupy any post, I'm versatile. Please accept the assurances of my distinguished feelings.


Marie-Pier Desjardins

MED Technician

Wal-Mart and competitors

Wal-Mart is a company specializing in retail, having its headquarters in the United States, founded by Sam Walton and now headed by his eldest son, S. Robson Walton. Founded under this name in 1962, it expanded rapidly in Arkansas, then dominated the United States to begin to internationalize from 1991. In Europe, stores are present in Great Britain under the ASDA. Wal-Mart now addressing the Asian market. Based in China since 1996, the group employed some thirty thousand workers in this country in 2006 [3]. It is also present in Japan under the Seiyu. In 2005, 20 million customers enrolled in Wal-Mart on average each day.

COMPETING COMPANIES
Dell is a competitor to Wal-Mart because the company sells electronic equipment. First of all, Dell is an american compagny, currently the second largest computer manufacturer in the world behind Hewlett-Packard. Its headquarters is based in Round Rock in Texas. Even if Dell Computer is best known for the PC that designs, manufactures and sells to individuals and professionals, it is also present in the markets for enterprise server systems, backup and data storage and equipment specific to networks. Dell also offers software and peripherals like printers, digital cameras, and much more.
Secondly, Target Corporation, located in Minneapolis in Minnesota, is the fifth volume distributor in the United States, but the competitor #1 of Wal-Mart. The company is ranked 33rd in rank of Fortune 500 in 2007. Target operates only in the U.S. market.

Report

Product report

On Wednesday November 12, a meeting took place regarding the decision of The Company to outsource its call center in Pakistan. Here is an explanation of why the company wanted a place of business there. The findings of this meeting resulted in three principal subjects that The Company perceives as being most important for the decision.


About the money, The Company could make much money if any of its shares goes to Pakistan. It will sell more products, consumption will increase and beneficts too. This would be an advantage for The Company which is domiciled in Canada. Its development will expand across the country. The Company will see if it can send other shares around the world. To see if this can work, it must try.

In an opening in Pakistan, there will be 260 posts available. In addition, there are 35 against teachers, 80 supervisors product, 5 big bosses and 140 producers. In general, there will be 90 Canadians and 170 Pakistanis. Canadians will be transferred to benefit from reduced tariffs for them and their families and to several great offers.

If the transfer request is accepted in Pakistan, advertising will be excellent for The Company. Since it has already lost 21% of its customers, it’s necessary that this part resume life elsewhere to regain lost customers. Perhaps The Company could earn double the customers who had lost previously. Perhaps also will have an offer to install a share in the USA too.


In conclusion, The Company needs money, new customers and new advertisements to raise its rating from people. In order not to risk losing other customers and losing the reputation of The Company, although it would be moved to Pakistan to give chance to others to work and expand business in extern.

The Company will be another meeting on November 17 to finalize the offer. If accepted, the share will build here on December 2 and Canadians will leave Canada on 5 January 2009 and start work on January 10.



Marie-Pier Desjardins
Export Advisor

What makes Nike's advertising tick? -By Stefano Hatfield p.48

Phil Knight, name Advertiser of the Year, prefers that his athletes talking for him. Knight, the co-founder and former Chief Executive of Nike said he uses a clear strategy to get celebrity athlete endorsement. He has built Nike's expansion into sport with sporting masters: Tiger Woods (golf), Jimmy Connors (tennis) ans the basketball legend, Michael Jordan, who rescued Nike compagny.

The attitude of Ilie Nastase is the quality to represent Nike. In 1986, Nike losts his number one position against Reebok, because the expansion into non-athletic shoes. The future of the compagny is bet on a new air technology inside the trainer. Phil Knight launched a project with Michael Jordan who represents Air Jordan brand.

Its famous poster campaigns in the UK is brings us to the subject of globalisation. During 21 years partnership, Nike has created some advertisings with Tiger Woods and Andre Agassi. Nike is a remarkable body of work and always original.

All ads we can see are sportsmen and women can really do. The number one advertising of Phil Knight is to wake up the customer. There is no formula with the high-risk stategy.

Summary

Summary about Harley Davidson (p.10)

The problem about Harley Davidson brand is baby-boom generation. Its market declines because of them. Many of them were very unhappy of kind music, because Harley Davidson equals hardrock songs, not commercial songs. 150 000 riders leave this event angry. Clothes are a big impact on baby-boomers, because the average age Harley Davidson customers is 46. Others compagnies average age is 36.

E-Mail

Dear Ms Allard

After our meeting next wednesday, I chose the Hotel Marine for few reasons. First of all, Hotel Marine offers vegetarian menu for our 2 participants. There is a person who uses wheelchair and there is a disabled facilities on all floors. Also, for those who consume alcohol, there is a bar and smokers can smoke in hotel lounge. Moreover, for our meeting, we have high-tech equipment, 2 large rooms and 2 smaller rooms. The cost of meals is £80 per day and a room per person costs £150.

So, we meet again at the airport at 4 p.m where we will stay at a comfortable stylish hotel.

Sincerely,

Marie-Pier Desjardins
Account Manager
Corporate Travel at Universal Airlines

I'm interested by...

I'm interested by music, all kind of music. My favorite is punk music. Also, music groups that I like the most are NOFX, Bullet For My Valentine, Coheed & Cambria...

I can appreciate music since I began to play drums at the age of 12. I can play each song of my favorite music group.

Music is a passion for me and a way to evacuate my fears, my tears... Since the beginning of summer, I began to write songs with my friend. We write our feelings about any subjects, like war, love, hate, death, pain and many more.

When you realize that you likes a song more than any others, it's because you have few common points with it.

When we are in love, romantic songs are our favorite during this beautiful period.
When we are angry, we listen more heavy metal than commercial songs.
When we are sad, we cry on any sad songs.

I like music and I wish you likes it too, because it's a beautiful passion to share with anyone.