Phil Knight, name Advertiser of the Year, prefers that his athletes talking for him. Knight, the co-founder and former Chief Executive of Nike said he uses a clear strategy to get celebrity athlete endorsement. He has built Nike's expansion into sport with sporting masters: Tiger Woods (golf), Jimmy Connors (tennis) ans the basketball legend, Michael Jordan, who rescued Nike compagny.
The attitude of Ilie Nastase is the quality to represent Nike. In 1986, Nike losts his number one position against Reebok, because the expansion into non-athletic shoes. The future of the compagny is bet on a new air technology inside the trainer. Phil Knight launched a project with Michael Jordan who represents Air Jordan brand.
Its famous poster campaigns in the UK is brings us to the subject of globalisation. During 21 years partnership, Nike has created some advertisings with Tiger Woods and Andre Agassi. Nike is a remarkable body of work and always original.
All ads we can see are sportsmen and women can really do. The number one advertising of Phil Knight is to wake up the customer. There is no formula with the high-risk stategy.
No comments:
Post a Comment