Report

Product report

On Wednesday November 12, a meeting took place regarding the decision of The Company to outsource its call center in Pakistan. Here is an explanation of why the company wanted a place of business there. The findings of this meeting resulted in three principal subjects that The Company perceives as being most important for the decision.


About the money, The Company could make much money if any of its shares goes to Pakistan. It will sell more products, consumption will increase and beneficts too. This would be an advantage for The Company which is domiciled in Canada. Its development will expand across the country. The Company will see if it can send other shares around the world. To see if this can work, it must try.

In an opening in Pakistan, there will be 260 posts available. In addition, there are 35 against teachers, 80 supervisors product, 5 big bosses and 140 producers. In general, there will be 90 Canadians and 170 Pakistanis. Canadians will be transferred to benefit from reduced tariffs for them and their families and to several great offers.

If the transfer request is accepted in Pakistan, advertising will be excellent for The Company. Since it has already lost 21% of its customers, it’s necessary that this part resume life elsewhere to regain lost customers. Perhaps The Company could earn double the customers who had lost previously. Perhaps also will have an offer to install a share in the USA too.


In conclusion, The Company needs money, new customers and new advertisements to raise its rating from people. In order not to risk losing other customers and losing the reputation of The Company, although it would be moved to Pakistan to give chance to others to work and expand business in extern.

The Company will be another meeting on November 17 to finalize the offer. If accepted, the share will build here on December 2 and Canadians will leave Canada on 5 January 2009 and start work on January 10.



Marie-Pier Desjardins
Export Advisor

What makes Nike's advertising tick? -By Stefano Hatfield p.48

Phil Knight, name Advertiser of the Year, prefers that his athletes talking for him. Knight, the co-founder and former Chief Executive of Nike said he uses a clear strategy to get celebrity athlete endorsement. He has built Nike's expansion into sport with sporting masters: Tiger Woods (golf), Jimmy Connors (tennis) ans the basketball legend, Michael Jordan, who rescued Nike compagny.

The attitude of Ilie Nastase is the quality to represent Nike. In 1986, Nike losts his number one position against Reebok, because the expansion into non-athletic shoes. The future of the compagny is bet on a new air technology inside the trainer. Phil Knight launched a project with Michael Jordan who represents Air Jordan brand.

Its famous poster campaigns in the UK is brings us to the subject of globalisation. During 21 years partnership, Nike has created some advertisings with Tiger Woods and Andre Agassi. Nike is a remarkable body of work and always original.

All ads we can see are sportsmen and women can really do. The number one advertising of Phil Knight is to wake up the customer. There is no formula with the high-risk stategy.

Summary

Summary about Harley Davidson (p.10)

The problem about Harley Davidson brand is baby-boom generation. Its market declines because of them. Many of them were very unhappy of kind music, because Harley Davidson equals hardrock songs, not commercial songs. 150 000 riders leave this event angry. Clothes are a big impact on baby-boomers, because the average age Harley Davidson customers is 46. Others compagnies average age is 36.