Summary about Harley Davidson (p.10)
The problem about Harley Davidson brand is baby-boom generation. Its market declines because of them. Many of them were very unhappy of kind music, because Harley Davidson equals hardrock songs, not commercial songs. 150 000 riders leave this event angry. Clothes are a big impact on baby-boomers, because the average age Harley Davidson customers is 46. Others compagnies average age is 36.
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